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Start-ups are trying to reduce their reliance on Facebook Inc
Source: Wall Street Journal
The risks and rewards of cooperating with Facebook were on display at the South By Southwest conference this week. A more profit-oriented Facebook may eventually demand steep tolls for using the social network.
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New Brand Community for Lego
Source: Wired
ReBrick — which is not about products made by the Lego Group, according to Online Community Lead Peter Espersen — is to be a hub for all Lego-based creations and projects made by the Lego fan community.
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The majority of online Americans and Europeans are Spectators
Source: Forrester
The majority of online Americans and Europeans consume social media content but do not necessarily create it. In fact, less than one-quarter of these consumers are Creators.
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Your Company is Going to Go Broke Using Social Media
Source: business2community
The biggest lie is that social media is free. 60,000 Twitter followers and your Facebook page is up to 5,000 fans. You’ve been really excited about this but none of those happy shiny metrics were actually putting money in your pocket, right?
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Is Fan Page Growth Slowing ?
Source: Mashable
It seems more an more difficult to acquire fans. Is it due to the new EdgeRank algorithm, to Facebook members maturity, or to Facebook strategy to encourage ad buysl ? The discussion is open.