New Brand Community for Lego
Source: Wired
ReBrick — which is not about products made by the Lego Group, according to Online Community Lead Peter Espersen — is to be a hub for all Lego-based creations and projects made by the Lego fan community.
Mobile browsing better than apps for m-commerce
Source: eMarketer
eMarketer projects that m-commerce sales will grow more than fourfold over the next few years, from $6.7 billion in 2011 to $31 billion in 2015. If consumers continue to prefer browsers over mobile apps for shopping, retailers should consider investing more in mobile-optimized ecommerce sites.
The majority of online Americans and Europeans are Spectators
Source: Forrester
The majority of online Americans and Europeans consume social media content but do not necessarily create it. In fact, less than one-quarter of these consumers are Creators.
Your Company is Going to Go Broke Using Social Media
Source: business2community
The biggest lie is that social media is free. 60,000 Twitter followers and your Facebook page is up to 5,000 fans. You’ve been really excited about this but none of those happy shiny metrics were actually putting money in your pocket, right?
2012 the year of SoLoMo ?
Source: eyefortravel
In travel marketing, there is a major convergence of channels, and social, local, and mobile will work as part of an integrated initiative. Local data drives better engagement and conversions and 1 in 3 mobile searches has local intent.
CBSSports.com opens fantasy sports platform to developers
Source: CNET.com
CBSSports.com announced today it is opening its fantasy sports platform to third-party developers, allowing them to create free and premium league-specific apps.
Source: CNET
Is Fan Page Growth Slowing ?
Source: Mashable
It seems more an more difficult to acquire fans. Is it due to the new EdgeRank algorithm, to Facebook members maturity, or to Facebook strategy to encourage ad buysl ? The discussion is open.
Bing in front of Yahoo in the US
Source: Comscore
Google Sites led the U.S. explicit core search market in December with 65.9 percent market share (up 0.5 percentage points), followed by Microsoft Sites with 15.1 percent (up 0.1 percentage points) and Yahoo! Sites with 14.5 percent. Ask Network accounted for 2.9 percent of explicit core searches, followed by AOL, Inc. with 1.6 percent.