eMarketer projects that m-commerce sales will grow more than fourfold over the next few years, from $6.7 billion in 2011 to $31 billion in 2015. If consumers continue to prefer browsers over mobile apps for shopping, retailers should consider investing more in mobile-optimized ecommerce sites.

In travel marketing, there is a major convergence of channels, and social, local, and mobile will work as part of an integrated initiative. Local data drives better engagement and conversions and 1 in 3 mobile searches has local intent.